Mote exhibit ads earn national honors

Marketing efforts for two environmental education exhibits at Mote Aquarium won multiple HSMAI Adrian Awards, a top honor in the hospitality and tourism community, during a Jan. 22 ceremony at the New York Marriott Marquis.

Mote Marine Laboratory & Aquarium in Sarasota, Florida, partnered with St. Petersburg-based Paradise Advertising and Marketing, Inc., on award-winning ad campaigns for two educational exhibits: “Sea Debris: Awareness through Art,” which focused on reducing marine trash, and “The Teeth Beneath,” which features alligators and related species while encouraging stewardship of their watershed environments.

Now it their 62nd year, the Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public relations. Winners can receive bronze, silver, gold, platinum and best of show.

Mote and Paradise won the following:

Adrian Gold

“Sea Debris” campaign print ads
“Sea Debris” campaign online video

Adrian Bronze

“The Teeth Beneath” complete campaign
Watch a video from the campaign: https://youtu.be/KoHd5GS9KTg

“We are thrilled to have our exhibit advertising campaigns, and the messages of environmental stewardship they promote, honored in such a significant way,” said Evan Barniskis, Assistant Vice President for Mote Aquarium. “Here at Mote Aquarium, we work to elevate southwest Florida as an amazing destination by sharing our appreciation for the beautiful ecosystems and wildlife found here, and by inviting our residents and visitors to feel a sense of connection to these natural treasures.”

"We are proud to be Mote’s agency partner, developing creative and informative campaigns that highlight their mission and vision to a vast global audience,” said Barbara Karasek, CEO of Paradise. “It is an incredible privilege to collaborate with and market the Mote scientists and team members who live and embody stewardship for our world through their ongoing research, education, science and conservation initiatives.”