Position: Marketing Coordinator
Reports to: Kaitlyn Fusco
Labor category: Hourly, Non-exempt
About the Company:
Mote Marine Laboratory & Aquarium has a nearly 70-year legacy as an independent, nonprofit, 501(c)3 global marine research and science education institution. Mote began in 1955 and flourished on the foundational pillars of “Passion, Partnership and Philanthropy” – the passion of a single researcher, Dr. Eugenie Clark, her partnership with the community and philanthropic support, first of the Vanderbilt family, later with the significant support and guidance of the William R. Mote family, and today through donations by thousands of individuals who believe in the mission of Mote.
Today, Mote has grown into eight campuses stretching from Tampa Bay to Key West, with a ninth new campus, the Mote Science Education Aquarium (Mote SEA), currently under construction. Mote has more than 25 diverse world-class research programs studying oceans locally and internationally, with an emphasis on positively impacting conservation and sustainable use of marine resources. The current Mote Aquarium in Sarasota showcases Mote Research and is open from 9:30 a.m. to 5 pm, 365 days a year. Learn more at mote.org.
Primary focuses of this position include:
- Social Media Coordination: This position will work with the Marketing & Public Relations Manager to regularly and consistently execute social media best practices across all of Mote’s social platforms (Facebook, Instagram, Tik Tok, Twitter and LinkedIn). The primary focus of this position is to enhance Mote’s role as a leader in its fields: marine science, regional tourism, and STEM education, and to support and enhance the institution’s brand primarily through effective and strategic social media, marketing, and outreach efforts.
- This position will be responsible for maintaining Mote’s mission in its social media and marketing content as Mote continues to grow as a leader in marine science and STEM education, and as a science-first attraction.
- This position will provide video-focused, visually appealing and engaging that aligns with Mote’s brand and mission.
- Email marketing: Responsible for working with the Marketing & Public Relations Manager to plan, execute, and optimize email marketing campaigns, including Mote
Insider and the volunteer newsletter, as well as serving as the communications lead on any other email campaigns from other departments.
- Promotional Plans: Works with the Marketing & Public Relations Manager to develop and execute promotional plans for various Aquarium events or fundraising campaigns.
This includes, but is not limited to social media, email marketing, and event listings, as well as other innovative ideas to promote events or campaigns. Major duties and responsibilities:
- Content creation:
- Develop and maintain close internal relationships with all levels of staff in order to keep abreast of all aspects of the organization including new research studies, new and/or changing exhibits, education programs, events, volunteer programs etc., with the goal of contributing to Mote’s marketing strategy, including but not limited to social media.
- Write and create high quality, engaging content for various media including, but not limited to email communications (Mote Insider, digital fundraising campaigns, event invitations or announcement emails, etc.); and social media (Facebook, Instagram, Tik Tok, Twitter, etc.).
- Maintain Mote’s brand across all channels, ensuring consistent representation of brand values and visual identity.
- Ensure cohesive brand representation across digital platforms, aligning website content with social media, email campaigns, and other digital marketing efforts.
- Maintain a current social media/marketing content calendar
- Lead regular meetings with the other departments, including Aquarium and Education, to develop content ideas aligning with current trends that align with Mote’s mission and voice
- Social Media Coordination:
- This position will contribute to content creation, community/social media engagement, and social media strategy
- Works with the Marketing & Public Relations Manager to plan, develop, implement, and manage strategies for Mote’s social media accounts.
- Plans and develops social media content that aligns with Mote’s mission and goals
- Staying up-to-date on current news, trends, or pop culture events and creatively crafting those into social media opportunities that align with Mote’s mission and brand.
- Incorporate research-based content into Mote’s social media strategy
- Crafting and editing compelling content, especially video content
- Assists with paid social media ads that are not placed by Mote’s outside advertising agency.
- Engage with Mote’s online community by responding to comments, direct messages, and moderating online discussions as needed, while maintaining Mote’s voice in all communications.
- Research social media marketing tools to ensure Mote is utilizing the best tools for optimal performance
- Stay up-to-date with changes in social media algorithms and adjust strategies accordingly.
- Schedule and publish social media posts according to the content calendar
- Ensure that posts are published at optimal times to reach our target audience and maximize engagement
- Monitor post performance and adjust scheduling as needed
- Email marketing:
- Develop and execute story ideas for Mote’s bi-weekly e-newsletter, Mote Insider, obtain all visuals needed for each story, and ensure Mote Insider deadlines are met
- Work closely with the Volunteer office to develop and execute the monthly
- Volunteer e-newsletter, including story highlights and visuals, and ensure deadlines are met
- Provide communications support for other departments that send out email communications
- Promotional plans:
- Works with the Marketing & Public Relations Manager to create and execute promotional plans for Aquarium events and promotions, Development initiatives, and others
- Effectively and regularly communicates with all departments involved in an event or initiative to ensure promotional plan success
- Analyzing metrics:
- Works with the Marketing & Public Relations Manager to set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
- Works with the Marketing & Public Relations Manager to monitor and interpret analytics to find data-driven improvement strategies for the performance of the department’s communications, including but not limited to social media management analytics and email Campaign analytics in Mote’s current email marketing platform, Campaign Monitor.
- With a high focus on a team work mentality and an emphasis on fostering talent growth, this position also has periodic opportunities to be cross-trained in other communications areas such as media relations.
- Other duties as needed to support the other CRC staff.
Working Hours: Full-time position. Regular office hours, 8:30 a.m. – 5 p.m., with the
understanding that flexibility is required to provide events after hours and on weekends.
Minimum qualifications:
- 0-2 years experience in social media, content marketing, and social media
communications and
- Using mass email distribution systems and associated analytic tools
Writing/editing experience for promotional purposes
Social media content creation and management in a professional environment
Video content capture and editing
- Bachelor’s degree in Marketing, Communications or related field
- Strong organizational and time management skills
- Ability to juggle multiple priorities and tasks simultaneously
- Creative and detail-oriented
- Collaborative
- Excellent written and verbal communication skills and the ability to simplify complex topics for a general audience
- Experience with marketing software and analytics tools
- Ability to work with staff, volunteers, and interns at all levels
- Can successfully work independently, but can also excel as a team player
- Administrative skills such as proficiency with Microsoft Office, with the ability to adapt to the department’s preferred project management and productivity software
- Scuba certified, preferred
To Apply:
Interested applicants should apply on line by choosing “2024 Marketing Coordinator” at https://mote.smapply.org/prog/job_applicants or mail a single package including cover letter, resume or c.v. and the contact information for three references to Mote Marine Laboratory, Attn: Human Resources, 1600 Ken Thompson Parkway, Sarasota, FL 34236 before 5pm July 5, 2024.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected category. Mote participates in E-Verify.