A video from Mote Marine Laboratory and Aquarium and its marketing firm, Paradise Advertising & Marketing, won a Henry Award — first prize for its category in the Flagler Awards for tourism marketing — on Monday during VISIT FLORIDA’s 47th Annual Governor’s Conference on Tourism.
The Flagler Awards, named for Henry Flagler and established in 2000, honor individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations. Entries receive scores from a panel of judges who assess the creativity, innovation, production quality and effectiveness of projects in each category, along with Best of Show at multiple budget levels. Each category includes Bronze and Silver awards for runners up and a Henry Award for the winner.
Mote — a Sarasota-based marine Lab and public Aquarium — won the Henry Award in the Social Media Marketing category for the video “Fish Tales” created with Paradise, based in St. Petersburg. The video, which spouts elaborately wrong information about marine animals and then cheekily corrects it, makes the point that conservation begins with education.
Mote is a world-class marine science institution dedicated to informal science education to enhance ocean literacy among the public. Mote Aquarium, open 365 days per year in Sarasota, supports Florida tourism by hosting about 350,000 visitors annually, including many international guests. Learn more at: www.mote.org.
This year’s Flagler Awards were presented Monday, Sept. 22 during the Chairman’s dinner of the Annual Governor’s Conference on Tourism at the Boca Raton Resort and Club, Boca Raton.