Shop & Support event at vineyard vines to benefit Mote during Discovery Channel’s Shark Week

vineyard vines and Mote Marine Laboratory invite you to save the ocean in style with a Shop and Support event from 12 p.m. to 4 p.m. on July 25. More than 21 store locations across the Florida and South Atlantic region will be donating 20 percent of their in-store proceeds on July 25 to Mote to support its mission to conduct today’s research for tomorrow’s oceans.

Celebrating the 20th anniversary of vineyard vines and the 30th anniversary of the Discovery Channel’s Shark Week, the vineyard vines and Shark Week collection will launch online at and in select vineyard vines stores.

“We started our company on Martha’s Vineyard inspired by living the Good Life, which to us means being out on the water,” said Shep Murray, vineyard vines CEO & co-founder. “We’ve been fascinated by sharks for as long as we can remember and appreciate the importance of their place in the ocean.”

If you are not able to attend, you can still call your local vineyard vines store to place an order and mention Mote on July 25, or support Mote any time of year by visiting